Motricity, Durham, NC
Motricity is a 70,000 s.f. office space at the Hill Building at American Tobacco designed by Alliance Architecture. Motricity is a mobile content provider for ringtones, games, applications and graphic downloads. As the company’s headquarters, the space was designed for group gatherings to be teleconferenced to their sites in London, Paris, and the Netherlands by having their staff interact on the bleachers with drop down projection. The space encourages the relaxed lifestyle at work by including several “café” spaces for their employees to gather and team together. Custom workstations were designed around structural columns in order to achieve the density required by their program.